Baird Fogel is an experienced transactional lawyer who advises clients on a variety of corporate matters and complex transactions.
This include mergers and acquisitions, contract negotiations, commercial law and settlements, compliance, corporate governance, as well as international project finance, project development, and project construction. Baird has particular experience with both domestic and international clients in the sports industry.
Baird regularly advises individual collegiate athletes, as well as professional franchises and athletes in the NFL and NBA on various corporate, transactional and commercial matters related to the operation and sale of professional franchises, sponsorship, NIL, NFTs, sports betting, and investment. He has also developed unique experience with respect to regulatory and energy matters related to the construction of arenas, stadiums and practice facilities, stadium/arena energy efficiency, and stadium/practice facility renewable energy projects. Clients report to Chambers USA that Baird “exudes professionalism" and "he knows the industry so well and his advice is invaluable."
In addition to his sports industry practice, Baird also has extensive experience in the renewable energy space, including matters related to energy storage, microgrids, transmission, net metering, solar, wind, manufacturing, supply chain, distribution, construction, residential, commercial, small- and largescale utility, government relations, and investment and finance.
Baird’s 25-year career has spanned both in-house and law firm positions. Prior to joining Eversheds Sutherland, he was a partner in the sports and energy practice of a major global law firm. Prior to this, he served as vice president and general counsel of BP Solar & Wind, where he developed and implemented strategy for the development and construction of solar projects, the manufacturing of solar modules, and the sale of solar modules in Europe, India, China, Latin America and the US, in addition to managing all legal matters for the company.
Before his role at BP, he served as vice president and general counsel to a global subsidiary of GE Transportation, directly supervising all legal matters for the company's global signaling unit, including managing international legal teams and litigation, establishing joint ventures, developing and constructing infrastructure projects, and advising on supply chain and manufacturing issues. Additionally, Baird was the chief compliance and ethics officer at both subsidiaries for both GE and BP.
Baird currently serves as the Managing Partner of the San Francisco office.
Latest Insights
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Latest News
- media mentionsA few ways to demystify investment in college athletics
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- media mentionsLaw360 2024 Editorial Boards
- Represented Yahoo Sports in its first ever sports betting partnership with MGM adding sports betting capability to the largest fantasy sports platform in the world.
- Represented PGA player Patrick Cantlay in all legal matters including sponsorship deals with FootJoy, Titleist, Goldman Sachs, NetJets and Lexus.
- Represented Las Vegas Raiders in several commercial matters, including the first ever Covid-19 “mask-free” NFL program with Clear, the sponsorship agreement with Nevada Energy and all energy matters related to Allegiant Stadium and the Practice Facility.
- Represented Haas F1 in its sponsorship deal with Williams Energy and its supply contract with Ferrari.
- Represented Vivid Seats in its acquisition of Betcha Sports - a sports betting operator.
- Recognized by Chambers USA: Guide to Leading Business Lawyers in the area of sports law (2025)
- Recognized by The Legal 500 United States in the areas of energy: renewable/alternative power (2023-2025); M&A: middle-market (2023-2025) and industry focus: sport (2024-2025)
- Recommended, Industry focus: Sports The Legal 500 US (2020)
- Member, Law Firm of the Year, Energy/Projects: Power (including Renewables), Chambers USA (2018)
- Recommended, Finance: Project finance: advice to sponsor, The Legal 500 US (2018)
- Recognized, Leading California Energy Attorneys, Corporate America News- Legal Elite (2015)
- Recognized, The International Who's Who of Project Finance Lawyers (2012)
- California
- Missouri
- B.A., Vanderbilt University
- J.D., University of Missouri, Kansas City School of Law