Global AdVocate: advertising and marketing international quarterly newsletter

Topics covered by this edition include the UK’s Tobacco and Vapes Bill, which proposes a generational smoking ban and tighter restrictions on advertising and sponsorship of nicotine products. The UK has also updated its advertising codes to align with the Digital Markets, Competition and Consumers Act 2024, introduced new guidance on the use of AI in advertising, and launched a consultation on brand advertising exemptions under upcoming restrictions on less healthy food advertising. In the EU, the Green Claims Directive remains in legislative limbo, while EASA’s Annual Report highlights a notable increase in advertising complaints. France has taken significant steps with a proposed fast fashion advertising ban, a CNIL consultation on tracking pixels, and a €40 million fine against Shein for misleading commercial practices. Spain’s draft Sustainable Consumption Act proposes a ban on fossil fuel advertising, stricter rules on greenwashing, and a new influencer code of conduct.

Further afield, China continues its regulatory overhaul with revisions to the Anti-Unfair Competition Law, new livestreaming e-commerce rules, and updated medical advertising guidelines. Italy has issued new healthcare advertising guidance and rulings on ambush marketing and gambling ad bans. The Netherlands has expanded influencer oversight, revised its advertising complaints procedures, and seen a local fossil ad ban upheld by The Hague court. This edition also highlights key enforcement actions and case law across jurisdictions, including ASA rulings on misleading ads and prescription-only medicines, MHRA investigations, and the CMA’s new powers to tackle fake reviews. Read on to discover the necessary steps for compliance with the latest changes.

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